What if I told you that many of the so-called natural skincare products on the market today are anything but? Would you be surprised?

Similar to the organic health food industry, natural skincare is an emerging market that has not gone unnoticed by the large cosmetic companies. This should be a good thing as this should bring better, safer products to the market.

But as you may have already noticed with foods, “organic” and “natural” are sometimes anything but. For example, seafood can be labeled “Organic” even though it contains mercury and other dangerous chemicals. As another example, meat can be labeled “Natural” regardless of what the animal is fed or how they are raised, effectively making the term meaningless.

I could go on about the natural food industry, but let’s focus on similar deceptions used in the natural skincare industry.

Several large international corporations are now carrying lines of