Some pairings seem to good (or odd) to be true. Pineapple and pizza? Debatable. Watermelon and mustard? Novel. Valentino Khan and Four Loko? Spicy.
In what might be one of the year’s most unforeseen moves for music, alcoholic beverage brand Four Loko will be kicking off their own record label. Their first impression is provided by Valentino Khan, the EDM jack-of-all-trades producer, with the song “Digest.” Joining him, Khan has teamed up with Wifisfuneral and YBN Almighty Jay to make a nocturnal, hip-hop vibe.
“Digest” is another example of Valentino Khan expanding his sound. Although he’s been a producer on a hip-hop classic like “Bubble Butt” by Major Lazer, “Digest” sees Khan venturing into the SoundCloud-rap style of production. In turn, Wifisfuneral and YBN Almighty Jay spit flexible bars into cunning flows. Together, “Digest” is a sure-fire add to any 2021 summer playlist.
This song serves as a great stepping stone for several parties. On one hand, Valentino Khan is diving head first into a sound that we don’t normally hear from his official releases. Although he’s produced tracks for artists like 2 Chainz and T.I., that was before he became an EDM icon making grimy trap hits and hard house bops. It will be fascinating to see what Valentino Khan can do here and what other industry links he can pull unto future projects.
“Digest” also sets the stage for Four Loko Records. What kind of record label do they want to be and what kind of artists and styles will they capitalize on? Although we don’t have enough information to answer that, it will be an interesting year to see what other projects and collaborations this new imprint will churn out.
Make sure to take a listen to “Digest” from Valentino Khan, Wifisfuneral and YBN Almighty Jay out now on Four Loko Records.
This article was first published on Your EDM. Source: Four Loko Enlists Valentino Khan for Brand’s Record Label Debut